22 Immutable laws of Marketing in Asia

1. Leadership - It's better to be the first than it is to be better

2. Category - If you can't be first in a category, change the nature of the category or set up a new category you can be first in

3. Ladder - The strategy to use depends on which rung you occupy the ladder

4. Duality - In the long run, every market becomes a two-horse race

5. The mind and Perception - Marketing is not a battle of products, it's a battle of perceptions; and sometimes it's better to be first in the mind than to be first in the marketplace.

6. Focus - The most powerful concept in marketing is owning a word in the prospect's mind

7. Extension - There's an irresistible pressure to extend the equity of the brand

8. Exclusivity and Superiority - Owning a superior position in the consumer's mind is vital; marketing is a continuous search of exclusivity

9. Division - Over time, a category will divide and become two or more categories

10. Heart (Emotion) - Marketing strategies without emotion will not work

11. Attributes - When you have to focus on attributes, for every one of them, there is an opposite and effective attribute

12. Candor - When you admit a negative, the prospect will give you a positive

13. Sacrifice - You have to give something up in order to get something

14. Success - Success often leads to arrogance, and arrogance to failure

15. Failure - Failure is to expected and accepted

16. Unpredictability - Unless you write your competitors' plan, you can't predict the future

17.  Hype - The situation is often the opposite of the way it appears in the press

18. Acceleration - Successful programs are not built on fads, they're built on trends

19. Perspective - Marketing effects take place over an extended period of time.

20. Opposite - If you're shooting for second place, your strategy is determined by the leader

21. Origin - When brands come from is often more important than how good they are

22. Resources - Without adequate funding and expertise an idea won't get off the ground, and a brand cannot be built

散戶常犯六毛病

散戶常犯六毛病

散戶常犯毛病：

一、恐懼與後悔。恐懼令他們不敢在低價入貨（例如10月1日本人公開叫大家入貨，有多少人做了？），後悔令他們不肯「止蝕」，一直持有蝕本項目望打和。

二、短視。過去不知多少次散戶因短視而錯失買便宜貨機會。

三、不因形勢改變而改變自己看法，往往感情用事而非理性分析。

四、相信運氣而投資沒有紀律。

五、利用過去經驗。例如有多少人仍對滙控（005）死心塌地，忽視美國歐洲經濟近年轉壞的影響。

六、盲目相信走勢分析，忘記走勢準確度只有49%。

成功人士六項性格

成功人士的性格：


一、決定的事必執行（無論錯與對）。已故總統羅斯福說：「如果不行便停止它嘗試另一方法，如果成功便繼續執行。」；


二、他們願意做自己不喜歡做的事，從中吸取經驗；


三、時間用在有回報的項目，不浪費在無謂的事情上；


四、他們對失敗有特殊看法，不認為失敗是放棄，他們對失敗沒有恐懼；


五、他們永遠不讓恐懼佔領他們的思想；


六、學習分析大勢、分析個別行業、個別股份，不人云亦云，把別人的損失變成自己的利潤。


1998年是亞洲金融風暴最黑暗日子，今天回望如閣下於1998年投資南韓、印尼、泰國、菲律賓甚至香港，到2007年獲利驚人。2011年歐債危機，10年後又如何？思考如何在歐債危機中獲利，不讓市場波幅嚇怕反而愛上波幅。See the market and trade the market；不抱怨，永遠找尋商機。

Marketing Supply Chain

Marketing supply chains are primarily governed by a process or "flow" that typically involves:

Creation – identifying and developing marketing materials to meet customer need and/or to support sales initiatives

Production – getting materials in their final form either through sourcing, printing or Web development

Warehousing – technology, storage strategy, planning

Fulfillment – order management, service standards, shipping & tracking Use/Consumption – how materials are used & displayed in the field and stored based on seasonality or product/ service availability

Feedback – collecting information for continuous refinement; from inventory reporting, management metrics, field/ customer feedback

Each of these functions requires high levels of coordination and support to ensure that they are managed effectively and also seamlessly integrated into the larger supply chain.

Over time, most supply chains can grow cumbersome and unwieldy as new partners, new products and new technologies are added, resulting in increased cost, decreased service levels and an overall loss of control. Some of the world’s largest consulting firms estimate that up to 60% of marketing costs are related to non-product ancillary areas (distribution, people, freight, storage, obsolescence, technology, inventory management, etc.).

智能電網的定義

世界各地對「智能電網」未有統一定義，8月份上海「第4屆智能信息管理系統與技術國際學術會議」上，有專家指智能電網概念在國內普遍存在誤區，電網大改造現時只是踏出第一步：電網數據化。

電業巨擘施耐德港區總裁杜華添指，一個智能電網需要有以下幾個元素：

1. 高效住宅及企業：用電量及使用模式數據化，可實行審計。

2. 靈活配電：供電者收集大量用戶數據後，可按需要設計輸電量、配電分布。

3. 智能產電：可大量式、分布式按需要產電。

4. 終極目標：全民省電省錢。